Branding of a product is the best way to present yourself in the market. If you are a fresh graduate, you need to build a start-up. Creating a brand is very necessary because it portrays your vision to the audience. It cannot be built abruptly, but a detailed process takes place.
Building your brand is one of the best ways to expand your business. It helps you gain your identity and build good relations with the clients and customers in the market. Proper planning takes place and then, a brand is launched in the market after going through several steps.
Some of your readers might not know what is branding and why is it important? This article is for you to gain all the knowledge about it.
If we define the word “Branding”, it refers to a marketing strategy that is used to create a name and a symbol for a company to make it doubtlessly identifiable. It helps your product and company to distinguish from other companies producing similar products. It is essential because it engraves your name and links it to the product that you are producing. It gives your customers a platform to differentiate between you and your competitors. It is because of branding that a customer gets to know the quality of a product. For example, there are two brands, X and Y producing a washing detergent. Packing and Quantity of both these brands are quite similar and the rates also don’t vary much, but the audience is preferring brand Y over X. This happens because of the quality. Brand Y is providing a better quality detergent at the same price as compared to brand X.
Branding your product is very crucial for your business. It requires strong marketing techniques that include advertisements on social media, television or filling out surveys to get an insight into what the consumers are looking for, in the market. An attractive logo matters a lot to a company. It should be captivating enough to gain the attention of customers so if in case they don’t remember the name of the brand, the logo is imprinted in their minds.
According to Jeff Bezos (Founder of Amazon):
“Your brand is what other people say about you when you’re not in the room.”
The marketing of a brand can be done through various techniques that include SEO and content writing about the product, showing testimonials with user experience, telemarketing, email marketing, etc. They help us in the growth of our brand.
If you are a newbie, you might be stuck with a question that where to start your brand from? Below are some of the basic steps that you need to follow to understand how to build a brand.
Follow these steps to achieve the best results:
- Understand your target
Before starting any company or brand, it is very important to understand your target audience. The product that you’re producing would not be for everyone. It might be for a certain age group or a certain gender. After knowing your target you can better work according to their needs.
- Develop a statement for the mission of your brand
When you are building ideas about your brand and product, you must be very clear about your mission. If you’re a baby diaper brand, your mission should be to maintain the hygiene of baby through your product. If you’re a food brand, you should be emphasizing the taste and quality of food that you’re producing.
All this can be seen in a mission statement that clarifies the main motive of the existence of a particular brand.
For example, the mission statement of an international company Nike is:
“To bring inspiration and innovation to every athlete in the world.”
We can see that its quality is evident in its mission.
- Be aware of your competitors in the market
You should be well educated about your competition in the market so that you can work on several aspects of your product to make it better than that. Your product should be different and more attractive than them.
- List down the benefits provided by your brand
You should jot down some of the major benefits provided by your brand that no other brand in the market has given.
- Create an attractive logo and a tagline
Your tagline and logo are two things that change the game. Once people have your tagline in their mouths, they do your product marketing repeating it again and again. So, it is important to work on your tagline to make it appealing and captivating.
- Form a voice for your brand
If you have a brand related to medicine the tone of voice to communicate with the audience should be authoritative or informative whereas on the other hand if you have a child-food brand your tone should be friendlier. A brand voice helps to connect with the consumers.
- Create a brand message
A brand message tells your customer who you are and what do you offer. It develops an emotional connection with customers.
- Let your brand glitter
Try to provide unique content through your brand. Connect to the customers on a personal level. Value their feedback and work on it. It would make your brand stand out in the market.
- Blend your brand in every feature of your business
Every action in your business should be evidence of your brand. It all depends on the marketing that you do of your product.
- Stay loyal to your brand
You know your brand better than anyone. So, spread the best words about it to receive an overwhelming response from the audience.