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The rapid rise of technology and concurrent increase in online shopping has had profound effects on the traditional business models of many retail verticals. None more so than the Jewelry industry where intense competition and ever-changing customer preferences have led to a rethinking and adopting of turnkey E-commerce practices and solutions. Whether it be marketing,

Your E-commerce website seems to very popular, and your visitor count is steadily increasing, but these numbers are not actually translating into concrete sales. Consider Analytics to be the gatekeeper that analyses and monitors your website and its visitors, providing valuable insights to boost your online revenue. In a highly competitive marketplace, E-commerce businesses need

Any digital marketing professional worth his salt will tell you that in 2019, the E-commerce business landscape is more challenging and competitive than it has ever been. Customers are no longer tied to one platform for their online shopping needs, and successfully managing customer expectations across multiple sales channels is turning out to be the

Marketing and optimizing your business website for online success follows the tried and tested routines of having your site indexed on google and then ensuring that your website’s relevance in the search rankings goes up with time. Going after site ranking on search engines is not the most important aspect of SEO. Yes, it will

E-commerce is big and it’s here to stay. Who would have thought that online shopping would become a trillion-dollar market from the humble beginnings of the early 1990s? In today’s day and age, we are never too far from the digital ecosystem. Rapid advances in mobile technology and devices have enabled us to enjoy the

The advance of the global digital economy and ever-increasing digital transformation has brought forth new challenges for the Jewelry Industry. Digital technology adoption, however, is still at a very nascent stage in the Jewelry Industry. Future success will depend a lot on identifying and connecting effectively with different customer segments. Millennials have long dominated the

In today’s digital world, what comes to your mind when you hear optimized UX (User Experience). A customer-centric approach towards building websites and applications that puts user personalization ahead of all other design aspects. The base philosophy behind the Design thinking approach is understanding the unique behavior, psychology, and requirements of customers. Building a user

Businesses are a very significant part of the World’s economic activities. Businesses are related to many genres and there are many ways that people have used to promote their business in the past. These ways included the use of radio transmission, newspapers, and telegrams. However, considering these ways have become outdated and advertising via print

Business Intelligence is probably one of the most commonly discussed terms in the field of business management. According to Forrester Research, Business Intelligence or BI is a set of processes, architectures, and technologies that tend to convert raw data into useful and relevant information that motivates profitable business actions. Business intelligence is an extremely essential

Branding of a product is the best way to present yourself in the market. If you are a fresh graduate, you need to build a start-up. Creating a brand is very necessary because it portrays your vision to the audience. It cannot be built abruptly, but a detailed process takes place. Building your brand is